I wanted a poem with an animal in it. I thought it would be really interesting to integrate that into a Syracuse environment. The buildings downtown are familiar and just gorgeous. The heron was perfect, and putting it downtown was visual because you can see the tops of the buildings. Herons are really elegant birds with big wings which are perfect for the detail in the feathers. And I wanted to do this kind of cool tones poster with the silhouette of the heron in front of the sun. I thought that would look really beautiful and powerful, especially since it glows.