I've always been interested in traditional sign painting and neon signs and have spent much of my career photographing and painting them. The nostalgia of my old signage combined with type as a design element has always been fascinating. Each line of the haiku sounded like it could be the title of a movie, so the marquee of the Palace Theater was the perfect place to showcase a haiku. So, I began to research people from Syracuse who had connections to the entertainment industry. Each person I discovered then became a character in the poster design. Clockwise from the top left: James Van Heusen (born 1913) an Emmy and Oscar winning composer; musical film actor Albert Gordon Mac Rae (b. 1921); writer/actress Viva Hoffman (b. 1938), who was an Andy Warhol collaborator; and silent film actor Carlyle Blackwell (b. 1884). While most people know about well known Syracuse residents, I liked the idea of celebrating the unsung heroes of the industry and how they each contributed to the rich history of Syracuse.